/* ============================================================
   Digital Resonance Lab — Design System  (Direction: "Signal")
   Warm light · restrained neutrals · amber #F49F34 doing the work
   ============================================================ */

/* ---------- Tokens ---------- */
:root{
  /* neutrals (warm) */
  --paper:#F7F5F1;
  --paper-2:#FBFAF7;
  --surface:#FFFFFF;
  --ink:#171310;
  --ink-2:#514A42;
  --muted:#675E53;
  --line:#EAE4DA;
  --line-2:#DED6C9;

  /* brand amber (from the logo gradient #DC6414 → #FFB46E) */
  --amber:#F49F34;
  --amber-text:#B4530C;   /* accessible amber for text on light */
  --amber-deep:#DC6414;
  --amber-light:#FFB46E;
  --on-amber:#1B1206;
  --grad-amber:linear-gradient(135deg,#DC6414 0%,#F49F34 55%,#FFB46E 100%);

  /* type */
  --font-display:"Clash Display","Satoshi",system-ui,sans-serif;
  --font-body:"Satoshi",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --font-mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;

  /* rhythm */
  --wrap:1200px;
  --wrap-narrow:920px;
  --radius:22px;
  --radius-sm:14px;
  --radius-pill:999px;
  --shadow-sm:0 1px 2px rgba(23,19,16,.04),0 2px 8px rgba(23,19,16,.04);
  --shadow-md:0 4px 14px rgba(23,19,16,.06),0 18px 46px rgba(23,19,16,.08);
  --shadow-lg:0 10px 30px rgba(23,19,16,.08),0 40px 90px rgba(23,19,16,.12);
  --shadow-amber:0 10px 24px rgba(220,100,20,.28);

  --ease:cubic-bezier(.22,.61,.36,1);
  --sp-section:clamp(72px,10vw,140px);
}

/* ---------- Reset / base ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;
  font-family:var(--font-body);
  font-size:1.0625rem;
  line-height:1.65;
  color:var(--ink-2);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:clip;
}
img,svg{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit}
::selection{background:var(--amber);color:var(--on-amber)}

/* ---------- Typography ---------- */
h1,h2,h3,h4{
  font-family:var(--font-display);
  color:var(--ink);
  font-weight:600;
  line-height:1.05;
  letter-spacing:-.02em;
  margin:0;
}
.h-display{font-size:clamp(2.7rem,6.4vw,5.6rem);letter-spacing:-.035em;line-height:1.0}
h2{font-size:clamp(2rem,4.2vw,3.4rem)}
h3{font-size:clamp(1.25rem,2vw,1.6rem);letter-spacing:-.01em}
p{margin:0 0 1rem}
strong{color:var(--ink);font-weight:600}

.eyebrow{
  font-family:var(--font-mono);
  font-size:.72rem;
  font-weight:500;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--amber-text);
  display:inline-flex;align-items:center;gap:.6rem;
  margin:0 0 1.1rem;
}
.eyebrow::before{
  content:"";width:22px;height:1px;background:var(--amber);display:inline-block;
}
.lead{font-size:clamp(1.1rem,1.6vw,1.32rem);line-height:1.55;color:var(--ink-2);max-width:56ch}

/* ---------- Layout ---------- */
.wrap{width:100%;max-width:var(--wrap);margin-inline:auto;padding-inline:clamp(20px,5vw,48px)}
.section{padding-block:var(--sp-section);position:relative}
.section-head{max-width:64ch;margin-bottom:clamp(40px,5vw,64px)}
.section-head .lead{margin-top:.4rem}
.center{text-align:center;margin-inline:auto}

/* ---------- Buttons ---------- */
.btn{
  --btn-bg:var(--ink);--btn-fg:var(--paper-2);
  display:inline-flex;align-items:center;justify-content:center;gap:.55rem;
  padding:.92rem 1.5rem;border-radius:var(--radius-pill);
  font-family:var(--font-body);font-weight:600;font-size:.98rem;letter-spacing:-.01em;
  background:var(--btn-bg);color:var(--btn-fg);border:1px solid transparent;
  cursor:pointer;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .2s;
  will-change:transform;line-height:1;
}
.btn svg{width:1.05em;height:1.05em}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0)}
.btn-amber{--btn-bg:var(--amber);--btn-fg:var(--on-amber);box-shadow:var(--shadow-amber)}
.btn-amber:hover{box-shadow:0 14px 30px rgba(220,100,20,.36)}
.btn-ghost{--btn-bg:transparent;--btn-fg:var(--ink);border-color:var(--line-2)}
.btn-ghost:hover{border-color:var(--ink);background:var(--surface)}
.btn-lg{padding:1.08rem 1.9rem;font-size:1.05rem}
.btn-block{width:100%}
:focus-visible{outline:2.5px solid var(--amber-deep);outline-offset:3px;border-radius:6px}

/* ---------- Nav ---------- */
.nav{position:fixed;inset:0 0 auto;z-index:100;transition:background .3s,box-shadow .3s,border-color .3s}
.nav::after{content:"";position:absolute;inset:0;border-bottom:1px solid transparent;pointer-events:none;transition:border-color .3s}
.nav.is-scrolled{background:color-mix(in srgb,var(--paper) 82%,transparent);backdrop-filter:blur(14px) saturate(1.2);-webkit-backdrop-filter:blur(14px) saturate(1.2)}
.nav.is-scrolled::after{border-color:var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:74px}
.brand{display:flex;align-items:center;gap:.68rem;font-family:var(--font-display);font-weight:600;color:var(--ink);letter-spacing:-.02em;font-size:1.02rem}
.brand img{height:34px;width:auto}
.brand span{white-space:nowrap}
.nav-links{display:flex;align-items:center;gap:2.1rem;list-style:none;margin:0;padding:0}
.nav-links a{font-size:.96rem;font-weight:500;color:var(--ink-2);transition:color .2s;position:relative}
.nav-links a:hover{color:var(--ink)}
.nav-links a::after{content:"";position:absolute;left:0;right:100%;bottom:-6px;height:2px;background:var(--amber);transition:right .3s var(--ease)}
.nav-links a:hover::after{right:0}
.nav-cta{display:flex;align-items:center;gap:1.2rem}
.nav-toggle{display:none;background:none;border:0;padding:8px;cursor:pointer;color:var(--ink)}
.nav-toggle svg{width:26px;height:26px}

/* mobile menu */
.nav-mobile{position:fixed;inset:0;z-index:99;background:var(--paper);padding:96px clamp(20px,6vw,40px) 40px;display:flex;flex-direction:column;gap:.4rem;transform:translateY(-100%);opacity:0;visibility:hidden;transition:transform .45s var(--ease),opacity .3s,visibility .45s}
.nav-mobile.is-open{transform:translateY(0);opacity:1;visibility:visible}
.nav-mobile a{font-family:var(--font-display);font-size:2rem;font-weight:600;color:var(--ink);padding:.5rem 0;border-bottom:1px solid var(--line)}
.nav-mobile .btn{margin-top:1.5rem;font-size:1.1rem}

/* ---------- Topographic texture ---------- */
.topo{position:absolute;inset:0;color:var(--amber-deep);opacity:.05;pointer-events:none;z-index:0;overflow:hidden}
.topo svg,.topo img{width:100%;height:100%;object-fit:cover}
.section>.wrap{position:relative;z-index:1}

/* ============================================================
   HERO
   ============================================================ */
.hero{padding-top:clamp(120px,16vh,180px);padding-bottom:var(--sp-section);position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,4vw,64px);align-items:center}
.hero-copy{max-width:none}
.hero h1{margin-bottom:1.4rem}
.hero h1 .amber{color:var(--amber-text)}
.hero .lead{margin-bottom:2rem}
.hero-actions{display:flex;flex-wrap:wrap;gap:.9rem;align-items:center}
.trust-chip{display:inline-flex;align-items:center;gap:.6rem;margin-top:2.1rem;font-size:.9rem;color:var(--ink-2)}
.trust-chip .dot{width:8px;height:8px;border-radius:50%;background:var(--amber);box-shadow:0 0 0 4px rgba(244,159,52,.16)}

/* hero visual: floating revenue-split card + stat chips */
.hero-visual{position:relative;min-height:440px}
.reveal-card{
  position:absolute;inset:6% 4% 6% 6%;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--radius);box-shadow:var(--shadow-lg);padding:26px 26px 30px;overflow:hidden;
}
.reveal-card .rc-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px}
.rc-label{font-family:var(--font-mono);font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.rc-title{font-family:var(--font-display);font-size:1.05rem;color:var(--ink);font-weight:600}
.rc-bar{height:16px;border-radius:8px;background:var(--line);overflow:hidden;display:flex;margin-bottom:10px}
.rc-bar .ota{background:var(--line-2)}
.rc-bar .direct{background:var(--grad-amber)}
.rc-legend{display:flex;justify-content:space-between;font-size:.82rem;color:var(--ink-2);margin-bottom:26px}
.rc-legend b{color:var(--ink);font-weight:600}
.rc-metric{display:flex;align-items:baseline;gap:.5rem}
.rc-metric .num{font-family:var(--font-display);font-size:2.6rem;font-weight:600;color:var(--ink);letter-spacing:-.03em;line-height:1}
.rc-metric .cap{font-size:.86rem;color:var(--ink-2)}
.rc-spark{display:flex;align-items:flex-end;gap:5px;height:52px;margin-top:20px}
.rc-spark span{flex:1;background:var(--line-2);border-radius:3px 3px 0 0;transform-origin:bottom}
.rc-spark span.hot{background:var(--grad-amber)}

.chip{
  position:absolute;background:var(--surface);border:1px solid var(--line);border-radius:16px;
  box-shadow:var(--shadow-md);padding:12px 15px;display:flex;align-items:center;gap:11px;z-index:3;
}
.chip .ico{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;background:rgba(244,159,52,.14);color:var(--amber-deep);flex:none}
.chip .ico svg{width:18px;height:18px}
.chip .k{font-family:var(--font-display);font-weight:600;color:var(--ink);font-size:1rem;line-height:1.1}
.chip .s{font-size:.72rem;color:var(--muted)}
.chip-1{top:-2%;right:-2%}
.chip-2{bottom:6%;right:-4%}
.chip-3{bottom:-3%;left:2%}

/* ============================================================
   Operator-type strip
   ============================================================ */
.strip{border-block:1px solid var(--line);background:var(--paper-2)}
.strip .wrap{padding-block:34px;display:flex;align-items:center;gap:clamp(20px,4vw,48px);flex-wrap:wrap;justify-content:center}
.strip-label{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);flex:none}
.strip-types{display:flex;flex-wrap:wrap;gap:.6rem;justify-content:center}
.type-pill{border:1px solid var(--line-2);border-radius:var(--radius-pill);padding:.5rem 1rem;font-size:.9rem;font-weight:500;color:var(--ink-2);background:var(--surface)}
a.type-pill{transition:border-color .2s,color .2s,transform .2s}
a.type-pill:hover{border-color:var(--ink);color:var(--ink);transform:translateY(-2px)}
a.type-pill.is-current{border-color:var(--amber);color:var(--amber-text);background:rgba(244,159,52,.08)}

/* ============================================================
   Problem — "the OTA tax"
   ============================================================ */
.problem{background:var(--paper-2)}
.problem-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(36px,6vw,90px);align-items:center}
.problem h2 .strike{position:relative;white-space:nowrap}
.problem h2 .strike::after{content:"";position:absolute;left:-2%;right:-2%;top:54%;height:.14em;background:var(--amber);transform:scaleX(0);transform-origin:left;border-radius:2px}
.problem h2 .strike.is-in::after{transform:scaleX(1);transition:transform .6s var(--ease) .2s}
.leak-card{background:var(--ink);color:var(--paper-2);border-radius:var(--radius);padding:clamp(28px,4vw,42px);box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.leak-card .lk-label{font-family:var(--font-mono);font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--amber-light);margin-bottom:14px}
.leak-card .lk-num{font-family:var(--font-display);font-weight:600;font-size:clamp(3rem,7vw,4.6rem);line-height:1;letter-spacing:-.01em;color:#fff}
.leak-card .lk-num .cur{color:var(--amber)}
.leak-card .lk-sub{color:#C9BFB2;margin-top:10px;font-size:.98rem}
.leak-card .lk-rows{margin-top:28px;display:flex;flex-direction:column;gap:14px}
.lk-row{display:flex;align-items:center;gap:14px}
.lk-row .lk-track{flex:1;height:9px;border-radius:5px;background:rgba(255,255,255,.12);overflow:hidden}
.lk-row .lk-fill{height:100%;background:var(--grad-amber);border-radius:5px;transform-origin:left;transform:scaleX(0)}
.lk-row .lk-cap{width:46px;text-align:right;font-family:var(--font-mono);font-size:.78rem;color:#C9BFB2}
.lk-row .lk-name{width:96px;font-size:.85rem;color:#E6DED2}

/* ============================================================
   Pillars — what we do
   ============================================================ */
.pillars-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.pillar{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);
  padding:34px 32px 32px;position:relative;overflow:hidden;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s;
}
.pillar:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:var(--line-2)}
.pillar .p-ico{width:52px;height:52px;border-radius:14px;background:rgba(244,159,52,.12);color:var(--amber-deep);display:grid;place-items:center;margin-bottom:22px}
.pillar .p-ico svg{width:26px;height:26px}
.pillar .p-num{position:absolute;top:26px;right:30px;font-family:var(--font-mono);font-size:.74rem;color:var(--muted);letter-spacing:.1em}
.pillar h3{margin-bottom:.6rem}
.pillar p{margin:0;font-size:.98rem}
.pillar .p-solve{display:inline-block;margin-top:16px;font-size:.86rem;font-weight:600;color:var(--amber-text)}

/* ============================================================
   Process — how it works
   ============================================================ */
.process{background:var(--ink);color:#D9D1C6;overflow:hidden}
.process h2,.process h3{color:#fff}
.process .eyebrow{color:var(--amber-light)}
.process .lead{color:#C4BBB0}
.steps{position:relative;margin-top:56px}
.steps::before{content:"";position:absolute;left:0;right:0;top:33px;height:1px;background:rgba(255,255,255,.14)}
.steps-row{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.step{position:relative;padding-top:0}
.step .st-dot{width:66px;height:66px;border-radius:50%;background:#211B16;border:1px solid rgba(255,255,255,.16);display:grid;place-items:center;font-family:var(--font-display);font-weight:600;font-size:1.3rem;color:#fff;margin-bottom:24px;position:relative;z-index:1}
.step.is-key .st-dot{background:var(--grad-amber);border-color:transparent;color:var(--on-amber);box-shadow:var(--shadow-amber)}
.step h3{font-size:1.15rem;margin-bottom:.5rem}
.step p{font-size:.92rem;color:#B7AEA3;margin:0}

/* ============================================================
   AIEO differentiator — the one bold moment
   ============================================================ */
.aieo{position:relative;overflow:hidden;background:radial-gradient(120% 140% at 80% 0%,#2A1D10 0%,#171310 55%)}
.aieo .wrap{position:relative;z-index:2}
.aieo-grid{display:grid;grid-template-columns:1fr .85fr;gap:clamp(36px,5vw,72px);align-items:center}
.aieo .eyebrow{color:var(--amber-light)}
.aieo h2{color:#fff;font-size:clamp(2.2rem,4.4vw,3.7rem)}
.aieo h2 .amber{color:var(--amber)}
.aieo p{color:#C9BFB2}
.aieo-stat{font-family:var(--font-display);font-weight:600;color:#fff}
.aieo-panel{background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.1);border-radius:var(--radius);padding:30px;backdrop-filter:blur(2px)}
.aieo-q{font-family:var(--font-mono);font-size:.8rem;color:#B7AEA3;letter-spacing:.02em;margin-bottom:10px}
.aieo-a{border-left:2px solid var(--amber);padding-left:16px;margin-bottom:22px}
.aieo-a .name{font-family:var(--font-display);font-weight:600;color:#fff;font-size:1.05rem}
.aieo-a .desc{font-size:.9rem;color:#C9BFB2;margin-top:3px}
.aieo-cite{display:inline-flex;align-items:center;gap:.5rem;font-size:.8rem;color:var(--amber-light);font-family:var(--font-mono)}

/* ============================================================
   Proof / positioning
   ============================================================ */
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px}
.proof-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px}
.proof-card.is-quiet{background:var(--paper-2);border-style:dashed;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;color:var(--muted)}
.proof-card .pc-k{font-family:var(--font-display);font-weight:600;font-size:2.4rem;color:var(--ink);letter-spacing:-.03em;line-height:1}
.proof-card .pc-k .amber{color:var(--amber-text)}
.proof-card .pc-s{margin-top:10px;font-size:.95rem}
.proof-card .pc-tag{font-family:var(--font-mono);font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}

/* ============================================================
   Risk reversal
   ============================================================ */
.risk{background:var(--paper-2)}
.risk-card{background:var(--surface);border:1px solid var(--line);border-radius:calc(var(--radius) + 6px);box-shadow:var(--shadow-md);padding:clamp(36px,5vw,64px);display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(32px,5vw,60px);align-items:center;position:relative;overflow:hidden}
.risk-card::before{content:"";position:absolute;left:0;top:0;bottom:0;width:5px;background:var(--grad-amber)}
.risk-list{list-style:none;margin:1.4rem 0 0;padding:0;display:flex;flex-direction:column;gap:.85rem}
.risk-list li{display:flex;align-items:flex-start;gap:.7rem;font-size:.98rem;color:var(--ink-2)}
.risk-list svg{width:22px;height:22px;color:var(--amber-deep);flex:none;margin-top:1px}
.risk-aside{text-align:center}
.risk-aside .ra-num{font-family:var(--font-display);font-weight:600;font-size:clamp(3rem,6vw,4.4rem);color:var(--ink);letter-spacing:-.03em;line-height:1}
.risk-aside .ra-cap{font-size:.9rem;color:var(--muted);margin-top:6px}
.risk-aside .btn{margin-top:22px}

/* ============================================================
   Final CTA
   ============================================================ */
.final{position:relative;overflow:hidden;text-align:center}
.final .wrap{max-width:var(--wrap-narrow)}
.final h2{font-size:clamp(2.3rem,5vw,4rem)}
.final .lead{margin:1.2rem auto 2.2rem}
.final-actions{display:flex;gap:.9rem;justify-content:center;flex-wrap:wrap}
.final .fine{margin-top:1.4rem;font-size:.86rem;color:var(--muted)}

/* ============================================================
   FAQ accordion
   ============================================================ */
.faq-grid{max-width:var(--wrap-narrow);margin-inline:auto}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{width:100%;background:none;border:0;text-align:left;cursor:pointer;padding:26px 44px 26px 0;position:relative;font-family:var(--font-display);font-weight:600;font-size:clamp(1.1rem,1.8vw,1.35rem);color:var(--ink);letter-spacing:-.01em;line-height:1.3}
.faq-q .plus{position:absolute;right:2px;top:50%;width:22px;height:22px;transform:translateY(-50%)}
.faq-q .plus::before,.faq-q .plus::after{content:"";position:absolute;background:var(--amber-deep);border-radius:2px;transition:transform .3s var(--ease)}
.faq-q .plus::before{top:10px;left:0;right:0;height:2px}
.faq-q .plus::after{left:10px;top:0;bottom:0;width:2px}
.faq-item.is-open .plus::after{transform:scaleY(0)}
.faq-a{overflow:hidden;height:0}
.faq-a-inner{padding:0 44px 28px 0;color:var(--ink-2);font-size:1rem;max-width:66ch}

/* ============================================================
   Footer
   ============================================================ */
.footer{background:var(--ink);color:#B7AEA3;padding-block:clamp(56px,7vw,84px) 34px}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;padding-bottom:48px;border-bottom:1px solid rgba(255,255,255,.1)}
.footer-brand img{height:40px;margin-bottom:18px}
.footer-brand p{max-width:34ch;font-size:.95rem;color:#A79E93}
.footer-col h3{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:#9A9186;font-weight:500;margin-bottom:18px}
.footer-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.7rem}
.footer-col a{font-size:.96rem;color:#D9D1C6;transition:color .2s}
.footer-col a:hover{color:var(--amber)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;padding-top:26px;font-size:.85rem;color:#9A9186}
.footer-bottom a:hover{color:var(--amber)}

/* ============================================================
   Contact page
   ============================================================ */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,5vw,64px);align-items:start}
.cal-embed{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-md);overflow:hidden;min-height:640px}
.cal-embed iframe{width:100%;min-height:640px;border:0;display:block}
.form-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-sm);padding:clamp(28px,4vw,40px)}
.field{margin-bottom:20px}
.field label{display:block;font-size:.85rem;font-weight:600;color:var(--ink);margin-bottom:8px;letter-spacing:-.01em}
.field label .req{color:var(--amber-text)}
.field input,.field select,.field textarea{
  width:100%;padding:.85rem 1rem;border:1px solid var(--line-2);border-radius:12px;
  font-family:inherit;font-size:1rem;color:var(--ink);background:var(--paper-2);
  transition:border-color .2s,box-shadow .2s;
}
.field textarea{resize:vertical;min-height:130px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--amber);box-shadow:0 0 0 3px rgba(244,159,52,.16);background:var(--surface)}
.field .help{font-size:.8rem;color:var(--muted);margin-top:6px}
.form-note{font-size:.82rem;color:var(--muted);margin-top:4px}
.form-success{display:none;background:rgba(244,159,52,.1);border:1px solid var(--amber);border-radius:12px;padding:14px 16px;color:var(--amber-text);font-weight:600;font-size:.95rem;margin-bottom:20px}
.form-success.show{display:block}

/* ============================================================
   Sub-page hero (About / Services / Contact)
   ============================================================ */
.subhero{padding-top:clamp(120px,15vh,170px);padding-bottom:clamp(40px,5vw,64px);position:relative;overflow:hidden}
.subhero .wrap{max-width:var(--wrap)}
.subhero h1{font-size:clamp(2.6rem,6vw,5rem);letter-spacing:-.035em;margin-bottom:1.2rem;max-width:16ch}
.subhero .lead{max-width:60ch}

/* About */
.founder-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(36px,5vw,64px);align-items:center}
.founder-photo{aspect-ratio:4/5;border-radius:var(--radius);background:linear-gradient(160deg,#EFE8DD,#E3D8C8);border:1px solid var(--line);position:relative;overflow:hidden;box-shadow:var(--shadow-md);display:grid;place-items:center}
.founder-photo .ph{display:flex;flex-direction:column;align-items:center;gap:12px;color:var(--muted)}
.founder-photo .ph svg{width:56px;height:56px;opacity:.5}
.founder-photo .ph span{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase}
.founder-badge{position:absolute;left:20px;bottom:20px;background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:12px 16px;box-shadow:var(--shadow-sm);font-size:.85rem}
.founder-badge b{color:var(--ink);font-family:var(--font-display)}
.value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.value-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px}
.value-card .v-ico{width:46px;height:46px;border-radius:12px;background:rgba(244,159,52,.12);color:var(--amber-deep);display:grid;place-items:center;margin-bottom:18px}
.value-card .v-ico svg{width:22px;height:22px}
.value-card h3{font-size:1.15rem;margin-bottom:.5rem}
.value-card p{font-size:.94rem;margin:0}

/* Services detailed blocks */
.svc-block{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,64px);align-items:center;padding-block:clamp(40px,5vw,64px);border-top:1px solid var(--line)}
.svc-block:nth-child(even){grid-template-columns:1.1fr .9fr}
.svc-block:nth-child(even) .svc-visual{order:-1}
.svc-head{display:flex;align-items:center;gap:16px;margin-bottom:20px}
.svc-head .svc-ico{width:56px;height:56px;border-radius:14px;background:var(--grad-amber);color:var(--on-amber);display:grid;place-items:center;flex:none;box-shadow:var(--shadow-amber)}
.svc-head .svc-ico svg{width:28px;height:28px}
.svc-head .svc-n{font-family:var(--font-mono);font-size:.74rem;color:var(--muted);letter-spacing:.12em}
.svc-block h2{font-size:clamp(1.7rem,3vw,2.5rem)}
.svc-list{list-style:none;margin:1.2rem 0 0;padding:0;display:flex;flex-direction:column;gap:.7rem}
.svc-list li{display:flex;gap:.65rem;align-items:flex-start;font-size:.98rem;color:var(--ink-2)}
.svc-list svg{width:20px;height:20px;color:var(--amber-deep);flex:none;margin-top:2px}
.svc-visual{background:var(--paper-2);border:1px solid var(--line);border-radius:var(--radius);aspect-ratio:5/4;box-shadow:var(--shadow-sm);position:relative;overflow:hidden;padding:26px}
.svc-visual .sv-label{font-family:var(--font-mono);font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}

/* tiers */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px}
.tier{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px;position:relative}
.tier.is-mid{border-color:var(--amber);box-shadow:var(--shadow-md)}
.tier .t-badge{position:absolute;top:-11px;left:28px;background:var(--amber);color:var(--on-amber);font-size:.75rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:5px 12px;border-radius:var(--radius-pill);font-family:var(--font-mono)}
.tier h3{font-size:1.4rem;margin-bottom:.3rem}
.tier .t-for{font-size:.9rem;color:var(--muted);margin-bottom:20px}
.tier ul{list-style:none;margin:0 0 24px;padding:0;display:flex;flex-direction:column;gap:.6rem}
.tier li{display:flex;gap:.6rem;font-size:.92rem;color:var(--ink-2)}
.tier li svg{width:18px;height:18px;color:var(--amber-deep);flex:none;margin-top:3px}

/* ---------- Reveal (JS-driven) ---------- */
.js [data-reveal]{opacity:0;transform:translateY(26px)}
.js [data-reveal-stagger]>*{opacity:0;transform:translateY(26px)}
.hero h1 .line{display:block;overflow:hidden;padding-bottom:.1em}
.js [data-hero-line]{transform:translateY(115%)}
.js [data-hero-fade]{opacity:0}
.js [data-hero-card],.js [data-hero-chip]{opacity:0}
@media (prefers-reduced-motion:reduce){
  .js [data-reveal],.js [data-reveal-stagger]>*{opacity:1;transform:none}
  .btn:hover,.pillar:hover{transform:none}
}

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width:980px){
  .hero-grid,.problem-grid,.aieo-grid,.founder-grid,.svc-block,.svc-block:nth-child(even),.contact-grid{grid-template-columns:1fr}
  .svc-block:nth-child(even) .svc-visual{order:0}
  .hero-visual{min-height:400px;margin-top:12px}
  .steps-row{grid-template-columns:repeat(2,1fr);gap:36px}
  .steps::before{display:none}
  .proof-grid,.value-grid,.tiers{grid-template-columns:1fr}
  .pillars-grid{grid-template-columns:1fr}
  .risk-card{grid-template-columns:1fr}
  .footer-top{grid-template-columns:1fr 1fr}
  .footer-brand{grid-column:1/-1}
}
@media (max-width:720px){
  .nav-links,.nav-cta .btn{display:none}
  .nav-toggle{display:block}
  .strip .wrap{flex-direction:column;gap:16px}
  .proof-grid{gap:16px}
}
@media (max-width:560px){
  :root{--radius:18px}
  .hero-visual{min-height:360px}
  .chip .s{display:none}
  .footer-top{grid-template-columns:1fr}
  .footer-bottom{flex-direction:column;align-items:flex-start}
}

/* ============================================================
   Additions v5 — audit lead-magnet, AI-citation proof,
   founder strip, fit qualifier, sourced citations, inline cal
   ============================================================ */

/* Citations */
.src{font-size:.72rem;color:var(--muted);margin-top:16px;font-family:var(--font-mono);letter-spacing:.02em}
.src a{color:var(--muted);text-decoration:underline;text-underline-offset:2px}
.src a:hover{color:var(--amber-text)}
.lk-src{font-size:.7rem;color:#9A9186;margin-top:20px;font-family:var(--font-mono);letter-spacing:.02em}

/* Audit lead-magnet */
.audit{background:var(--paper-2)}
.audit-card{background:var(--surface);border:1px solid var(--line);border-radius:calc(var(--radius) + 6px);box-shadow:var(--shadow-md);padding:clamp(30px,5vw,56px);display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,56px);align-items:center;position:relative;overflow:hidden}
.audit-card::before{content:"";position:absolute;left:0;top:0;bottom:0;width:5px;background:var(--grad-amber)}
.audit-badge{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--font-mono);font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--amber-text);background:rgba(244,159,52,.1);border:1px solid rgba(244,159,52,.3);padding:.4rem .85rem;border-radius:var(--radius-pill);margin-bottom:20px}
.audit-card h2{font-size:clamp(1.7rem,3vw,2.5rem)}
.audit-stats{display:flex;gap:28px;flex-wrap:wrap;margin-top:24px}
.audit-stat .as-k{font-family:var(--font-display);font-weight:600;font-size:1.75rem;color:var(--ink);letter-spacing:-.02em;line-height:1}
.audit-stat .as-k .amber{color:var(--amber-text)}
.audit-stat .as-s{font-size:.82rem;color:var(--ink-2);margin-top:5px;max-width:22ch}
.audit-form .row{display:flex;gap:14px}
.audit-form .row .field{flex:1}
.audit-form .btn{margin-top:4px}
.audit-note{font-size:.8rem;color:var(--muted);margin-top:12px;display:flex;align-items:center;gap:.45rem}
.audit-note svg{width:15px;height:15px;color:var(--amber-deep);flex:none}

/* AI citation proof strip (on dark AIEO section) */
.ai-proof{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.ai-card{background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.1);border-radius:16px;padding:20px;display:flex;flex-direction:column}
.ai-eng{display:flex;align-items:center;gap:.55rem;font-family:var(--font-mono);font-size:.7rem;letter-spacing:.06em;color:#C9BFB2;margin-bottom:14px;text-transform:uppercase}
.ai-eng .ai-dot{width:22px;height:22px;border-radius:7px;background:var(--grad-amber);display:grid;place-items:center;color:var(--on-amber);font-weight:700;font-size:.72rem;font-family:var(--font-body)}
.ai-q{font-size:.84rem;color:#9C9388;margin-bottom:10px}
.ai-a{font-size:.88rem;color:#EDE7DD;line-height:1.5;flex:1}
.ai-a b{color:#fff;background:linear-gradient(transparent 62%,rgba(244,159,52,.3) 0);padding-bottom:1px;font-weight:600}
.ai-cite{margin-top:14px;padding-top:12px;border-top:1px solid rgba(255,255,255,.1);font-family:var(--font-mono);font-size:.7rem;color:var(--amber-light);display:flex;align-items:center;gap:.4rem}
.ai-cite svg{width:13px;height:13px;flex:none}

/* Founder strip */
.founder-strip{display:grid;grid-template-columns:auto 1fr;gap:clamp(24px,4vw,44px);align-items:center;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-sm);padding:clamp(26px,4vw,40px)}
.founder-av{width:clamp(96px,12vw,140px);height:clamp(96px,12vw,140px);border-radius:20px;background:linear-gradient(160deg,#EFE8DD,#E3D8C8);border:1px solid var(--line);display:grid;place-items:center;color:var(--muted);flex:none}
.founder-av svg{width:46%;height:46%;opacity:.5}
.founder-strip .fs-eyebrow{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--amber-text);margin-bottom:12px}
.founder-strip h3{font-size:clamp(1.2rem,2vw,1.55rem);margin-bottom:.6rem}
.founder-strip p{margin:0;color:var(--ink-2);max-width:62ch}
.founder-strip .fs-sign{margin-top:16px;font-family:var(--font-display);color:var(--ink);font-weight:600;font-size:1.05rem}

/* Fit qualifier */
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:8px}
.fit-col{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px}
.fit-col.no{background:var(--paper-2)}
.fit-col h3{font-size:1.1rem;margin-bottom:18px;display:flex;align-items:center;gap:.55rem}
.fit-col h3 .fi{width:26px;height:26px;border-radius:8px;display:grid;place-items:center;flex:none}
.fit-col.yes h3 .fi{background:rgba(244,159,52,.14);color:var(--amber-deep)}
.fit-col.no h3 .fi{background:var(--line);color:var(--muted)}
.fit-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.75rem}
.fit-col li{display:flex;gap:.6rem;align-items:flex-start;font-size:.95rem;color:var(--ink-2)}
.fit-col li svg{width:19px;height:19px;flex:none;margin-top:2px}
.fit-col.yes li svg{color:var(--amber-deep)}
.fit-col.no li svg{color:var(--muted)}

/* Inline calendar embed (final CTA) */
.cal-inline{margin:34px auto 0;max-width:840px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-lg);min-height:560px}
.cal-inline iframe{width:100%;min-height:560px;border:0;display:block}

@media (max-width:980px){
  .audit-card,.ai-proof,.fit-grid{grid-template-columns:1fr}
}
@media (max-width:640px){
  .audit-form .row{flex-direction:column;gap:0}
  .founder-strip{grid-template-columns:1fr;text-align:left}
}

/* Founder photo (About + home strip) */
.founder-photo img,.founder-av img{width:100%;height:100%;object-fit:cover;display:block;border-radius:inherit}
.founder-photo .ph{display:none}

/* Legal / privacy prose */
.legal{max-width:76ch;margin-inline:auto}
.legal h2{font-size:clamp(1.3rem,2.2vw,1.7rem);margin:2.4rem 0 .8rem}
.legal h2:first-of-type{margin-top:0}
.legal p,.legal li{color:var(--ink-2);font-size:1rem;line-height:1.7}
.legal ul{margin:0 0 1rem;padding-left:1.2rem;display:flex;flex-direction:column;gap:.4rem}
.legal a{color:var(--amber-text);text-decoration:underline;text-underline-offset:2px}
.legal .updated{font-family:var(--font-body);font-size:.85rem;color:var(--muted);margin-bottom:2rem}
.legal strong{color:var(--ink)}